More and more people are turning to the Internet for their shopping needs. This market only continues to expand and e-commerce sales were up 14% over the previous year in the fourth quarter of 2011. Nearly $50 billion dollars were spent online in this time period according to ComScore. By 2014, Forrester forecasts that sales will reach $279 billion in 2014 alone. Can you afford to miss out on these sales? For most, if not all, the answer is no. In order to increase your conversion rates, you must find ways to increase traffic. This involves testing new ideas and finding those which provide the best return on investment.
Thanks to the tablet, these e-commerce have nowhere to go but up. Did you know that the average purchase made on a tablet in 2011 was $123? For this reason, you have to take advantage of the market to increase sales and bring new customers in. Many brands seem to miss out on this though. There are some simple steps that can help you to expand your business that you may not be using. Here are some tips that will help you to take your company to the next level and beyond.
- Make sure your messages are targeted. When you target your advertising, you increase the relevancy of your business while improving the consumer’s shopping experience. Cater these messages to various segments of the population. If someone has shopped with you before, you want to show them items similar to those they have already purchased. For others, you may want to offer them products based on where they live.
- Bring attention to certain items and explain why they are the best available. Popular brands are a great place to start. This is as simple as adding tags to certain products. These tags may point out best sellers, top rated items or seasonal ones.
- Test new ideas to see how they are working. Make sure to optimize those campaigns which are providing the best results. This allows you to make the most of your advertising dollars and it is easy to do.
- Be consistent throughout your website and advertising. Reiterate your messages through your landing page, social networking sites and e-mail campaigns. This will pay off in the long run and increase your e-commerce sales.
- Approximately 60% of shoppers will add an item to their virtual shopping cart only to leave it there. Don’t let your visitors leave. Increase your conversion rate by saving this item in the cart and remind them when they return to make the purchase. By doing so, you will increase your e-commerce sales and it takes very little effort on your part.
