If you rely on a website created through Google Business Profiles, brace yourself. Those sites are getting shut down on March 1st, 2024! Don’t panic, though. You can still ensure your online presence thrives by taking action now.
What’s Happening With Business Profile Websites?
Google is pulling the plug on websites built within Business Profiles. After March 1st, visitors to your old site will be redirected to your profile until June 10th. But come June 11th, they’ll encounter a frustrating “page not found” message. That’s bad news for your conversions and brand reputation.
Why We Care
This means every business that wants to maintain an independent website needs to act fast. Rebuild your site on a different platform before March 1st to avoid disruptive website downtime and lost website traffic. There are many website builders to consider including WordPress, Squarespace, Wix, and Shopify (more info on these below). You can also work with a web developer to build out your new website, but act fast. Custom web development can take months, depending on your website and Google sure hasn’t given website owners much time to make the switch!
Your Google Profile Website Replacement Options
Google suggests using platforms like Wix, Squarespace, GoDaddy, Shopify, or WordPress. But choosing the right one can be overwhelming. Worry not! Here’s a quick breakdown:
- Wix: Simple and user-friendly, great for beginners.
- Squarespace: Stylish templates, ideal for creative businesses.
- GoDaddy: All-in-one solution for domain registration and website building.
- Shopify: E-commerce powerhouse, perfect for online stores.
- WordPress: Flexible and customizable, but requires more technical knowledge.
Website Redesign Action Plan
- Choose your new platform: Consider your needs, budget, and technical skills.
- Build your new website: Many platforms offer intuitive drag-and-drop interfaces.
- Update your Business Profile: Replace the website link with your new site address.
- Migrate your content: Don’t lose valuable information! Most platforms offer content migration tools.
- Adjust your advertising: If your ads link to your old site, change them before March to keep them running.
Bonus Tip: Log in to your hosting company account if you used a custom domain on your Business Profile website. Set up a redirect before June 10th to send visitors to your new site seamlessly.
What Google Says About Google Business Profile Websites Going Away
A Google spokesperson explains, “These websites were basic, simply pulling information from your Business Profile. We encourage businesses to create their own websites for richer experiences.”
Don’t Delay, Take Action Today!
Losing your website can be a major setback. By proactively rebuilding your online presence before March 1st, you can ensure a smooth transition and continue attracting customers without missing a beat. Remember, the future of your website is in your hands.
